#35 – King of Kickstarter

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Shaan sits down with Peter Dering (@peterdering), Founder & CEO of Peak Design, maker of beautiful, highly functional redesigns of photography equipment. He quit his construction job and traveled the world with $25K in savings. After awhile, he found it to be a pain in the ass carrying his camera around with him. So he thought of a camera holder clip that’d go onto your bag strap. Next thing you know, he filmed a kickstarter video to accompany his simple yet revolutionary product and within 90 seconds of launching he had his first sale. Bags, tripods, straps. Almost every year Peak Design releases some sort of iteration of an outdated piece of equipment and it SELLS. Last year they employed 38 people and did $70m in revenue. He owns 100% of it. Like I said, you want to be this guy. He talks about the process of how you actually create a physical product from scratch, how to work with international distributors, why and how he structured a public benefit entity, how to offset business carbon footprint and how much it ACTUALLY costs (it’s tiny!). Have a listen to learn how to kickstart your own carbon-neutral Kickstarter empire.

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