Everyone should know how difficult it is to stand out from the crowd with your sales emails. The sheer number of cold emails I get every hour of every day of every week. With so much noise in my inbox (not to mention the issue of limited time), there’s a good chance I’m not opening all of those emails. But when I receive an email from a salesperson I’m about to meet, the odds are much better that I’ll open the email and review the content. While I am more likely to view this person’s email due to our upcoming...
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The Pain Formula – Cheat Sheet
A pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple. Like any problem, customer pain points are as diverse and varied as your prospective customers themselves. However, not all prospects will be aware of the pain point they’re experiencing, which can make marketing to these individuals difficult as you effectively have to help your prospects realize they have a problem and convince them that your product or service will help solve it. You need to use the knowledge about the prospect pain to be...